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All’em EDMs
Art Direction
July 29, 2017

EDM for iflix

Imagine being able to access a crazy huge selection of your favourite shows, THOUSANDS of hours or TV and movies from all over the globe. Shows from Hollywood and Hong Kong, Seoul and Shanghai, Thailand and Tokyo… And imagine being able to watch it whenever you want, wherever you want, 24/7 on your phone, laptop, tablet, TV… whatever… all for less than the price of a pirated DVD. That’s iflix.

Copywriter – Adriana, Jessica Divakaran, Pathma Thuraippah


EDMs sent to our users, to thank them for using iflix. Based on users consumption of our content, we reward them with ‘medals’; ranging from the Casual (Dodo) to the Hardcore (Unicorn).




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To introduce Star Wars series to Samsung Users – Become a Star Wars Master with these 6 steps!

View Star Wars email in browser


To push catch-up of Mr. Robot S1 and S2 in anticipation of new season.
Instead of message from <mr. robot>, <iflix> is the one giving message. ​
‘What happens when the mask stops being a mask?’
One face is hiding behind many emoticons.
The takeaway is sense of distrust.


To introduce iflix spanking new feature – Channel with the idea of telling a story.

View iflix 2.0 email in browser


To promote South Korea’s top variety show – Infinite Challenge using the idea of memes.

View Infinite Challenge email in browser


To promote newly added shows – Pirates of the Caribbean series on iflix.
‘Did you see that? Because I will not be doing it again.’

View Pirates of the Caribbean email in browser


Idea is to show both visions side to side.
One is about unity, prosperity and sacrifice.
One is about revolution and stand for a fight.

View The Hunger Games email in browser



Idea is to imitate newspaper from 1940s.


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© Janet Wong 2017. All Rights Reserved.