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the Appreciate project
Animation
Art Direction
Illustration
Self-Initiated
November 11, 2014

This is a self-initiated project for my university project. It is a mini tv commercial for a coffee brand named ‘Super Coffee’. Appreciation is the key message that I would like to express through this animation. Appreciate every moment of your life.

Appreciation every moment of your life. The story is about an office boy is having his working day like he used to have for the past 10 years. He get stressed out when he saw stacks and stacks of files coming towards his desk. A cup of coffee is placed on his desk right before he going to break down. He was startled and started to recognise that everyone is facing the same situation as he did. There is a will, there is a way. It depends on how a person is going to manage it. And he managed to choose the best way.

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