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Protected: Copy-led On boarding Journey
Art Direction
Digital
iflix
October 15, 2017

Pitching copy-led idea for on boarding journey edm

I was told that emails will end up in Promotions tab if there’re too much images. So for on boarding journey, experience team was planning to send out a set of edms with nearly no images. My idea is to make these copy-led and a bit of data-related as users like details. I drafted the copy angle and it was then refined by Adriana.

Copywriter – Adriana

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